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Sam Van Eman is another of the HighCallingBlogs.com people I’m getting to know.

Culture Editor at HCB, Sam also blogs at New Breed of Advertisers: Becoming Good Neighbors to the Consumer Next Door, inviting marketers to become good neighbors to the consumer next door.

He wrote On Earth as It is in Advertising? Moving from Commercial Hope to Gospel Hype (Brazos Press), about which he humbly advised, “Folks either love this book or doze off by the middle of Chapter 2, so go into it with mediocre expectations and you’ll be alright.”

Sam is also a staff specialist for the CCO, an organization that partners with colleges, churches and other organizations to develop men and women who live out their Christian faith in every area of life.

Ann: HighCallingBlogs explores the intersection of work and faith. Please explain your work for my readers.

Sam: Thanks, Ann. For years I’ve cared about something we call double-study. For college students that means putting as much time into knowing the Bible as they do their Biology textbooks. C.S. Lewis said, “The job is really on us, on the laymen” to inform Christians how to go about their work faithfully. It’s silly, he notes, that people believe, “The Church ought to give us a lead.”

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